Case Study
​Business Growth Playbook for a Leading Sports Brand
The Task
A leading sports brand sought to scale its China business beyond steady growth. The task: Align global guidelines with local dynamics, pinpoint high-potential consumers, and identify priority sports categories to build a growth playbook.
The Insight
While the brand had existing success, unclear core consumer targeting and scattered category investments left growth potential untapped. The brand needed to focus on segment-specific needs and competitor whitespace.
The Approach
We identified high-value consumer segments and cross-analyzed competitors and demand signals to flag underpenetrated sports categories—crafting a playbook that tied segments to priority investments.
The Results
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25% YoY net revenue growth and 17% same-store sales growth in Q2 FY2025.
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High new product ratio (25% quarterly) with key-sport category expansion.
Integrated Marketing Communication for International Beverage Brand
The Task
A leading beverage brand, with decades of market leadership, faced erosion of its share from budget beverage brands. The goal: Retain its top position while driving growth.
The Insight
Low-tier markets were the key growth engine, but engaging price-sensitive consumers, we don’t take a promotional approach; we want to provide a memorable experience.
The Approach
Partnered with Kuaishou to launch a first-of-its-kind original program. We built an online-offline integrated experience combining social videos, influencers, livestreaming, events, and in-store activations—positioning the brand as indispensable for gatherings.
The Results
All-channel sales grew 15%; brand consideration hit 80%, outperforming key competitors on Kuaishou by 17%—securing the brand’s leading position while fueling growth.
Award Recognition from APAC for International Beverage Brand
The Task
An international beverage brand wanted a standout its anniversary campaign to earn international industry award recognition.
The Insight
Instead of traditional IMC categories, we focused on the experience sector—leaning into the campaign’s unique strength: AI technology recreating nostalgic neighborhood grocery stores (a key brand association) with online-offline experiences.
The Approach
We emphasized the campaign’s seamless blend of digital interaction and physical experiences, redefining brand anniversaries and setting a new bar for brand experience campaigns.
The Results
Secured APAC Gold awards—validating the experience-driven strategy.